Understanding beachfront bargain hunt requires examining multiple perspectives and considerations. Three Ad Tech Trends Impacting Publishers & What Ad Ops ... Our Head of Partnerships, Tom St. John, shares three trends we’re watching closely at Beachfront, with some detail on potential impacts to publishers and their ad operations teams. AdLedger Pilot Finds CryptoRTB Protocol Prevents Digital Fraud. In CryptonRTB’s first real-world scaled deployment, MadHive, which architected the protocol, acted as the DSP. MadHive’s sister company MadNetwork was the blockchain.
Beachfront was the SSP. A New Linear TV Programmatic Ad Solution for Cable TV Operators. From another angle, convergent TV advertising platform Beachfront has teamed up with a video delivery platform provider to help bring real-time, programmatic monetization of linear spot, over-the-top (OTT) and video-on-demand (VOD) ad inventory. Iris.TV Contextual System Quickly Gaining Adoption - beachfront.com.
Contextual data is being quickly embraced. Among those adopting IRIS.TV's contextual system are buying platforms like Mediamath and supply-side platforms Beachfront and Oracle. Roku accounts for nearly 40% of CTV ad impressions: Beachfront. Roku in the first half of 2023 continued to dominate as the platform leader by far in terms of share of connected TV ad impressions facilitated by sell-side ad platform Beachfront.
Beachfront Press | Beachfront Newsroom (6). Addressable Advertising Marks Convergence of Linear, CTV: Execs from Beachfront, Vizio, Digitas, Discovery, Canoe, Vevo, The Trade Desk and Premion September 2, 2021 Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech Partners.
VIZIO's Open Addressable Ready (OAR), which promotes and scales up national addressable TV campaigns, has certified seven key technology partners, including Beachfront. Beachfront Announces Marni Rommel To Join As Vice President of Business .... Beachfront is the sell-side ad server built for convergent TV.
Our technology enables real-time, unified ad serving and monetization across all TV and video endpoints, including connected TV (CTV), set-top box VOD, spot linear, and national addressable television. Addressable Making Progress on a National Scale - beachfront.com. Beachfront's President and Founder, Frank Sinton, spoke with Cablefax about addressable TV momentum and scale amid the 2021 upfronts. Beachfront Press | Press Coverage (5).
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